Our history goes back to the early eighties. British Knights was launched by a New York based sports footwear wholesaler as a fashionable alternative to the major 'performance' sportswear brands. In the 1980-ies British Knights clearly distinguished itself by having a very own and specific character based on extreme sports and having that specific British Knights urban look. Inspiration was found in the world of surf, skate and hip hop.
British Knights positioned themselves as an inner-city and music driven brand, appealing to the predominantly streetwise young people. And as they say: fortune favors the brave. British Knights grew to be a big hit! The brand initials ‘B’ and ‘K’ were a frequently used item in media, music and on the streets. For example in the early nineties British Knights sponsored the famous number 1 American rappers MC Hammer and LL Cool J. Also, British Knights was the first to make a commercial, which was broadcasted on the worldwide music channel MTV.